Lush is a company that makes fresh cosmetics and personal care products that contain organic fruits and vegetables. Some of the products are so fresh that they must be kept refrigerated and all are dated with a shelf life. When visiting a lush store, customers have the opportunity to see and smell unwrapped stacks of soaps of all different colors and textures. A mobile application allows the user to scan barcodes in the store to learn more about what benefit each natural ingredient provides.